About us
We asked
one question.
Why should
comfort cost
a fortune?
SuperOG was born from a simple frustration — premium EVA footwear existed, but the price tags felt insulting for everyday Indian buyers. We set out to change that. Not with shortcuts. With smart engineering, honest pricing and a genuine belief that every Indian deserves to feel what real comfort is like.
The problem we solved
Good footwear shouldn't be a luxury purchase.
Walk into any footwear store in India and you'll find two categories: cheap slippers that flatten in a month, or international brands that charge four times what they should. There was nothing in between that actually worked.
We spent time understanding how premium EVA foam — the material trusted by Nike, Adidas and Crocs globally — is engineered. Then we built our own manufacturing process in India, refined our moulds through dozens of prototypes, and created a product range that delivers genuine comfort at an honest Indian price.
SuperOG is not a cheaper version of something else. It's what we believe footwear should have always been for Indian buyers — premium, purposeful and fairly priced.
SuperOG is not a cheaper version of something else. It's what footwear should have always been for Indian buyers.
What we stand for
Four principles.
Every pair.
Every design decision starts with one question — does this make the foot feel better? If the answer isn't yes, we go back to the drawing board.
We don't inflate MRP to make the discount look better. What you pay for SuperOG is what it's worth — premium EVA comfort at an honest Indian price.
Designed, manufactured and shipped from India. Every pair supports Indian craftspeople, Indian infrastructure and the Indian economy.
We use high-density EVA foam that resists compression and maintains shape. Pair 100 should feel as good as pair 1 — that's the SuperOG promise.
Our journey
From idea to India's comfort brand.
Every great brand starts with a frustration. Ours started with one too many pairs of slippers that gave up before we did. Here's how SuperOG went from an idea to 1000+ happy feet across India.
Founder tired of choosing between cheap slippers and overpriced imports. Research into EVA foam technology begins. First prototypes produced.
Manufacturing partnership established in India. First three SKUs designed — Nova Clog, Titan Clog and Aero Clog. CloudSoft EVA formula perfected after 40+ prototypes.
Four collections. 24 colourways. Shipped across India. The Glide Slide joins the family. OEM manufacturing opens to brands who want the SuperOG quality standard.
Every order is a vote of confidence. Every review tells us we got something right. We're just getting started.
For businesses
Build your own
footwear brand.
We'll handle the
manufacturing.
SuperOG offers full OEM and private label manufacturing for brands who want to launch their own EVA footwear line. From concept to finished product — we handle moulding, material sourcing, quality control and packaging. Indian-made quality. Global standards.
Enquire about OEM →Your feet have waited
long enough.
Premium EVA comfort. Starting ₹599. Free shipping above ₹999.
COD available. 7-day easy returns.